How to write actionable content + examples
Reading this will save you 5+ hours of content research
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The key to writing actionable content that helps your audience
When writing content, you have 2 options:
throwing some random articles on a blog, publishing a few LinkedIn posts, etc., to check those quarterly objectives your manager gave you.
create the most actionable content out there and give it away for free - even if sometimes it might be worth it .
If you're team #1, reading further might be useless, as I don’t have any advice to give you. 😅 But if you’re team #1 and want to switch to team #2, this could help you get started.
95% of the content “tells,” doesn’t “show” …
Example (1)
I’ve recently read an article, “3 mistakes you’re probably making on LinkedIn”.
The article went through the mistakes people might be making on LinkedIn.
And that’s it.
lots of theory
0 examples or screenshots
Like this article, millions of examples of articles, LinkedIn posts, newsletters, etc., provide very little or no value at all.
Instead, here’s how this article could have been more helpful to the audience.
Example (2)
❌ “3 mistakes you’re probably making on LinkedIn”.
✅ “3 mistakes you’re probably making on LinkedIn and how to fix them”
add examples + screenshots for each mistake
explain why it’s a mistake
give actionable tips on how to fix each mistake
end the article with a short checklist of best practices on LinkedIn
This “problem → solution” approach makes your content more actionable and helpful for your audience.
But to provide valuable content to your audience, you need to:
have a clear idea of who is your audience
understand their struggles/problems/pain points
propose a relevant and frictionless solution for them
That’s how you’ll make your content stand out and help your audience succeed in whatever they do.
Get 70+ LinkedIn carousel templates. For free!
To boost your engagement on LinkedIn, you should publish carousels.
After 2 months of testing, I figured out that:
the engagement generated by a carousel = 2 x engagement of a text post
So the engagement is great, but creating a catchy carousel can be a pain, especially for those who don’t have good design skills like Kevin, aka The Cheat Sheet Guy (he’ll have something to say about this presentation 😅)
In short, Kevin, Head of Growth at lempire*, and Tom, co-founder Taplio*, created 70+ LinkedIn carousel templates that you can customize based on your topics.
All you need to do is click on the button below, copy the templates into your Figma space, and voila, you saved work hours.
*for more free resources, feel free to follow Kevin and Tom. They both share daily content on growth and branding.
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See you next Sunday,
Roxana