Low engagement on LinkedIn? Here's what to do.

Hi! 👋

How you doin’? New week, new tips, and in this email, you’ll see what to do when your LinkedIn posts generate very little or no engagement at all. If you like what you read, hit the ♡ above or leave a comment 💬

ℹ️ This email will take you 02:02 min to read.

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Here’s what to do when no one engages with your LinkedIn posts

#1 solution

Like your own posts to push them on your network’s feeds.

In the end, you’re the one who writes them, so why not show a bit of support for yourself? 😅

If you’re telling yourself: “I cannot like my posts. That’s too self-centered” or “I might look arrogant if I like my posts,” you might think twice as all top LinkedIn influencers react to their LinkedIn content. 🤷🏼‍♀️

#2 solution

Make sure your content is relevant to your audience.

Your audience will pay attention to your content only if it’s relevant to them. For that, you have to align your posts’ topics with your niche.

Examples:

❌ If I am a copywriter with an audience of copywriters and content creators, I cannot publish a post on creating a hiring process - as it will not be relevant to them.

✅ As a copywriter, by sharing copywriting tips and advice on how people can write and sell better, I can generate more engagement than writing about HR processes.

The easy way to get your audience’s attention:

• Have a clear idea of your audience (who they are, industry, etc.)

• Understand your audience (their pain points, struggles, challenges, etc.)

• Catch their attention by providing solutions + value with your content (share tips, learnings, etc.)

#3 solution

If your topics align with your audience and you still get very little or no engagement, you might need to work on your posts' structures.

Remember that:

• what you write is important

• but how you write it is much more important

Here you have 2 articles on how to write posts that generate engagement 🙌

How to structure your LinkedIn posts to get 10x impressions?

4 copywriting mistakes you’re probably making (and how to fix them)

#4 solution

No engagement on your posts usually it’s a sign that you don’t engage with other content creators.

Engaging with others on LinkedIn helps you to:

• appear on people’s feeds much more often

• create connections and “LinkedIn friends” (= people who will end up engaging on your posts daily, as a result of being active consistently on their posts)

• position yourself as an expert (= by leaving thoughtful comments)

Pick 10 small - medium - big content influencers and engage daily with their posts. If you do this for 30 days, I bet your engagement + audience will increase each day.

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How to grow a personal brand in just 90 days?

1 year ago, I was struggling to build my brand on LinkedIn.

I didn’t have any idea of how to create a solid plan to build my brand and ended up wasting hours on “strategies” that didn’t get any results in terms of the number of connections or engagement.

Besides all my effort, I was not getting more than 30 likes/post and my audience was barely growing.

But in the past months, everything changed.

I tripled my audience, and I’m now on the way to getting 1M monthly views, only by following a few clear steps.

On Thursday, 26th of January, at 18:30h, Tom, the founder of Taplio, and I will host a live event in our Paris office on how to build a personal brand in just 90 days.

We’ll share everything that worked for us, proven strategies, and tips you can apply starting from the next day of the event.

So if you’re in Paris, join us on Thursday, from 18:30h!

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Show some support,

• Do you know someone who can take advantage of these tips?

• Do you have a colleague who wants to build a strong LinkedIn brand?

Share the link below, and let’s all become better together! It’s for free ✌️

Thanks for reading this!

Roxana