How to build social proof to increase conversions

3 social proof tips to drive more sales/sign-ups/subscribers/views

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Why do you need to build strong social proof?

If you have a product/service to sell, people will buy from you only if they trust you.

To:

• generate more customers

• increase your sign-ups for your events,

• get more followers, and social media

• jump on networking calls with top industry experts

you need to increase your trust, credibility, and authority = aka your social proof.

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3 ways to build your social proof

#1 Customer reviews and testimonials

If you say your product is the best, you’re “sales-y”, “self-centered,” and well, you’re seen as a bad person who doesn’t like cats.

If your customers say your product is the best, you’re doing an amazing job, and people will build you a statue.

1. Ask for customer reviews from happy clients/users

2. Showcase the reviews on your website, dedicated landing pages, onboarding emails, etc.

3. Always encourage happy clients/users to leave positive reviews and testimonials on

   review platforms like Capterra, G2, etc.

This is a powerful strategy as it helps potential customers make informed decisions.

e.g., lemlist

3. You can use a relevant customer review/testimonial on your LinkedIn cover

e.g., my LinkedIn cover

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#2 Industry experts link

Suppose Philip Kotler, considered the “Father of Modern Marketing,” would tell you that everyone should follow this newsletter for valuable marketing tips. Would you subscribe to my newsletter?

You can increase your social proof by collaborating with influencers in your industry with a large audience. They can increase your brand awareness and trust among their followers, who may be more likely to make a purchase based on their recommendation.

e.g., if your product was recommended by a top influencer known by your target audience, you can mention that on your social media or landing page.

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#3 Your results

The best social proof that can increase your credibility is your results.

e.g., this week, one of my posts generated 89K impressions, and here’s the post. This is social proof = showing instead of telling. Since my audience is also interested in tips on how they can generate engagement on LinkedIn, my results make them trust my advice and boosts my credibility.

e.g., “Join the [name of the course], [number of people] already signed up for it”

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See you next week

Roxana