4 copywriting mistakes you’re probably making (and how to fix them)
#3 save hours on copywriting research
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You’ll save 3 hours of reading a copywriting book by reading this email
If I were to give you the definition of copywriting, it would sound like this: the process of writing to drive people to make a purchase.
But I want to save you from the theory and give you exactly what you need to know to write and sell better.
Here are the main important things you need to know about copywriting:
it’s a conversation between you and one person
doesn’t include fluff (= unnecessary words)
it’s short and straightforward
it’s clear and easy to get even by a ten y.o. kid
pushes readers to take action
focuses on an outcome
I apply these points daily on my LinkedIn posts and the content my team and I create for lemlist. The results? More attention from the readers, more traffic, more sign-ups, more impressions.
4 copywriting mistakes you’re probably making (and how to fix them)
To be good at writing, you don’t need to read all copywriting books out there. You just need to know the things that will make a massive difference in your writing.
Here are the most common mistakes people make when writing content and how to fix them.
#1 You don’t talk directly to your reader
If you talk to everybody, you’ll end up talking to nobody …
When writing, avoid using “I” or other self-centered approaches. Instead, use “you” to address your reader directly. This will make readers relate and connect better to your content.
Two examples:
→ ❌"Every Sunday, I'll send you an email with copywriting tips"
→ ✅ "Every Sunday, YOU'll get an email with copywriting tips"
→ ❌"Here’s how to drive more traffic on a website"
→ ✅ "Here’s how to drive more traffic on YOUR website"
#2 You use smart words
Copywriting is about being understood, not about winning literacy awards …
When you use smart words, you’ll not sound smarter .. just hard to get. 😅 And if your content is difficult to understand, people will not relate to it. They will not get your message or what action you ask them to take.
Use everyday language, write as if you’re talking to a friend and make your text easy to get even by a ten y.o. kid.
Words to use to make your text easy to read and understand:
5 examples of “smart words” to avoid:
→ ❌ Assist
→ ✅ Help
→ ❌ Utilize
→ ✅ Use
→ ❌ Dispatch
→ ✅ Send
→ ❌ Purchase
→ ✅ Buy
→ ❌ Pretentious
→ ✅ Big
#3 You’re not clear enough
A good copy should not raise any questions …
When writing, think about all the objections or questions your audience might have when reading your content. Cover all the details by being specific, clear, and direct.
Examples:
❌ "We help our clients worldwide"
✅ "We help salespeople and marketers from 80+ countries"
❌ "Sales will close soon"
✅ "Sales will close tomorrow at 22:00"
❌ "Get access now"
✅ "Get access now. It’s free"
#4 You use fluff
A good copy is fluff, “bla bla,” and bull💩 free …
Fluff = unnecessary words; words that don’t add any value.
The 1st problem with “fluff” is that … is in 99% of the content we see out there. 😅
The 2nd problem is that it makes the reading heavy, and it’s not always suitable for content that aims to be actionable and straight to the point.
Examples of fluff words to avoid:
❌ Ama
❌ Totally
❌ Really
❌ Literally
❌ In order to
❌ Absolutely
❌ As a matter of fact
✅ Check my LinkedIn posts for more examples
That’s it. Apply these 4 tips, and your content will stand out.
Share if you care,
Do you know someone who can take advantage of these tips?
Do you have a colleague who wants to become better at copywriting?
Do you know someone who always writes about themselves in their LinkedIn posts? 😅
Share the link below, and let’s all become better together! It’s for free ✌️
Thanks for reading this!
Roxana
these are helpful and actionable and I would love to implement these on my Linkedin Posts. Thank you for creating such a valuable master piece.